Re: All-over advertising trams (Melb)

[Gareth Lumsden <s9763278@minyos.its.rmit.edu.au>]

On Thu, 8 Apr 1999, David McLoughlin wrote:

> > I was driving 2020 (Cadbury Tram) last night on Route 96 and thinking
> > that it has been the Cadbury Tram for well over 2 years (does anybody
> > know how long??)   It has been repainted Cabury colors at least three
> > times in that time (slightly differnet each time)
> 
> It was in those colours when I was last there about 18 months ago and
> had been for some time before. My children love the photos of it on
> route 12 and 96... they call it the Chocolate Tram.

*  B2.2020 was green & yellow until it was first seen in Cadbury livery on
02-05-1995.  This first scheme was simply an all-over purple one.
*  It was next repainted purple with brown chocolate "dripping" from the
roof, first seen on 10-02-1997.
*  It's current paint job was first seen on 30-03-1999. This is all over
purple with chocolate blocks / peices on the side windows.
(I knew my research would be useful some day ;)

> > Strange however that W's don't get full body ad's anymore...anybody
> > know why?
> 
> I would suggest because they are confined to so few routes. All-over
> advertising trams have always roamed the whole system and advertisers
> pay for that total coverage. But the Ws are now confined to the 8, 15,
> 12 and 69, whereas the all-over trams can run now on 26 other routes as
> well.
>
> David McLoughlin

I don't think so David, sorry.
AFAIK W's don't have all-over advertising as there is so few of them left,
the one's still running form the 'Melbourne icon' of a green & yellow W
class tram.
Route 69 is not an all W class route - W's appear on it because many
services (not all) are inter-worked with route 16 (not 15).
And finally, advertising trams do not have a choice of 26 routes, they are
confined to their respective tram companies routes.  e.g.  Yarra Trams
Z3's are confined to the route 11 or 70.

Gareth.

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