Re: Advertising on Metcards

["Johann Fan" <jyf@optusnet.com.au>]

rossnal <rossnal@mail.teksupport.net.au> wrote in message
38108281.DA478621@mail.teksupport.net.au">news:38108281.DA478621@mail.teksupport.net.au...
> Hi all,
>
> I was surprised not to notice any mention of the "Melbourne Food"
> pictures appearing on Metcards recently, in this newsgroup. Does anyone
> know the purpose of this? As it doesn't refer to specific food outlet I
> can only assume it has been done for collector purposes like pictures on
> Phonecards.
>
> Does anyone think there would be an opportunity for cross promotion with
> Metcard? Along the lines of presenting expired met card entitles you to
> x% off at some store.

They are now advertising for www.freeonline.com.au on the tickets (in
today's paper) in which you can win a holiday somewhere.

> While on the topic of advertising, what do people think of Cadbury's all
> over advertising at Richmond Station. First it was their generic brand
> and now it's Cherrie Ripe. What will be next? Is this an effective form
> of advertising, and I wonder how much Hillside? stand to gain from it
> and if their is potential at other stations.

It was Time Out first, and they used to hand out mini time out bars during
the afternoon peak. I think that its pretty effective. Its certainly a
different ploy. It wouldn't really work anywhere else as Richmond (and Nth
Melbourne) have a high number of people changing trains, etc and waiting on
the platforms.

cheers
Johann