Re: Steamrail Board

["Richard Flinders" <srv@railpage.org.au>]

The record is stuck Mark!
I still fail to understand why people complain about the headboard but not a
bloody big Westcoast name on R711 or a massive nameboard on R707.
As to advertising, well, everytime a steamtrain runs through an area
Steamrail gets the phone calls from that district. People see the name and
call us. It does work.

MarkBau1 wrote in message <19990507180651.17520.00000452@ng154.aol.com>...
>If I may put my two bobs worth in.
>
>I doubt many people avoid Steamrail tours because of the headboard but I
know I
>used to and I know a couple of others that did for the same reason.
>
>Steamrail insists the headboard is there for advertising, has any sort of
study
>been made as to how effective it is as an advertising tool? Judging by the
lack
>of bookings, not very.
>
>One board member came up with all sorts of excuses as to why this or that
could
>not be done, sounds like a entrenched railway official attitude, "its been
done
>like this for years so this is how it will always be done.
>
>Lets face it, the railfan market is both finite and pretty much stagnant.
>Steamrail needs to go after a whole new group in order to put bums on
seats.
>Don't forget the railfan market but have a look at other markets.
>
>Has Steamrail ever employed the services of a good PR/marketing company?
>
>Mark.
>
>
>Visit my train pic website at:
>http://home.earthlink.net/~markbau/
>
>