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Re: [Melb] Tram workers mean business in their hip new uniforms



Alas, if there is a picture of this in the dead tree edition of the Age, we
are unlikely to see it due to a strike at the Age stopping any papers being
distributed today.


Daniel

--
Daniel Bowen, Melbourne, Australia
dbowen@custard.REMOVE.net.au
http://www.custard.net.au/bowen/daniel/

"David Lindstrom" <D_Lindstrom@Bigpond.com> wrote in message
vCUS5.142073$e5.74716@newsfeeds.bigpond.com">news:vCUS5.142073$e5.74716@newsfeeds.bigpond.com...
> http://www.theage.com.au/news/20001123/A15018-2000Nov22.html
>
> Tram workers mean business in their hip new uniforms
>
> By SUSHI DAS
> TRANSPORT REPORTER
> Thursday 23 November 2000
>
> Don't be surprised if you board a tram next month and someone who looks
> distinctly like a commuter in a pinstriped suit asks to see your ticket.
>
> The new Yarra Trams staff uniform is almost indistinguishable from
commuter
> attire, with urban grey the hot new color.
>
> The company, which intends to bring sleek French-style trams to Melbourne
> next year, yesterday launched its "hip new uniform" at the Westin Hotel.
>
> Playing up the French connection, chief executive Hubert Guyot said: "I
> think you will find it very oo la la," as the music started pounding and
> Yarra Trams staff modelled the uniform nervously on a catwalk.
>
> The range, designed by Melbourne designer Dianne Clark, was developed
after
> consultation with Yarra Trams employees. Revenue Protection Officers, who
> check tickets, will wear business-style pinstriped suits and tram drivers
> will have the "techno-style, black zip-front racer jackets".
>
> The company's press release states: "All staff will have a molten grey,
> lab-style coat adorned with epaulettes."
>
> Ms Clark, whose label is Ellin Ambe, said the staff had requested a
> comfortable, corporate look that would command respect.
>
> Mr Guyot said: "We wanted to develop a uniform that is smart and reflects
> our innovation and professionalism. I think we have achieved our goal."
>
> Tram driver Adam Kelly certainly thought so: "It makes you feel more
> confident and passenger friendly. We don't look so daggy any more."
>
>
>