[Vic/SA] Overland strategie

["James C." <james_ccj@my-deja.com>]

Quote from May edition of Railway digest:
Overland will trade 1st class sleeper as "Day cabin" service, passenger
will recieve champagne and 2 course lunch. Coach class passenger will
have a separate dining car.(better then Ghan and IP!!!) Some of the
Victorian and South Australian towns still not too happy about the new
timetable as the new timetable will not be very convinent for them.

GSR will be spending 100000 on promoting this service focus mainly on
press advertisment.

This timetable is more suitable for Melbourne users who want to spend a
weekend gateway in Adelaide(maybe visiting friends or wine yard), GSR
should target this particular market.

--
Cheers

James


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